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Anton Ovchinnikov, Distinguished Faculty Professor of Management Science and Operations Management at Queen's School of Business:
“Over the last 10 years I have taught the "Beer Game" supply chain simulation to numerous groups of graduate students and executives. For some of those games I used the "manual" game, when the students have to physically "move" the product and do the bookkeeping, for others I tried several software products available in the market. While the manual game provides ultimate engagement, it is also more stressful for students, and harder to execute by the faculty - a software therefore is a desired solution. My experience with some of the products available, however, has been sometimes negative, and I was therefore looking for a "clean" and simple implementation that just works.
I was therefore very grateful when SoPHIELabs team agreed to work with me and several other academics to create a new Beer Game product on their platform. Since then I used it twice: once with a group of executives, and another times in a graduate course on supply chain analytics. Both times the game ran smoothly and allowed me to focus on the learnings from the game, rather than on the logistics of the game. For the particular features that I like most, I would emphasize that (i) the Beer Game by SoPHIELabs runs on any device (PC, Mac, tablet, smartphone) and (ii) it has a very clean, simple and visually appealing - well designed - user interface and faculty debrief tools. Students very appreciate both these features, and so do I. I look forward to using this game in my future courses and highly recommend it to other faculty who uses Beer Game in their courses.”